Top 3 customer experience challenges for marketers

Customer experience management is fundamentally about providing a seamless and consistent flow as prospects move through different phases of development and points of contact with a supplier. Delivering on this presumes a level of connectedness that many marketing organizations struggle to achieve. The reason for the struggle is that there …

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80% of Your Customer Data Will be Wasted

Larger and richer collections of customer data are increasing available. That’s the good news. But most of that data is wasted. That’s the bad news. Poor data practices remain one of the biggest hurdles to marketing success. Here are four ways that companies squander data and recommendations about how to …

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Three Big Ideas from Dreamforce 2014

Dreamforce, Salesforce’s user conference, is always a phenomenon – boatloads of sales and marketing tips and tricks alongside the philanthropic videos and big name entertainment. However, it was these three ideas that impressed me most. Marketing automation enters the age of the platform: The integration theme threaded through Dreamforce as the …

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