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Tech Marketing Benchmarks

2014 Tech Marketing Budgets Showing Strength – Led by the Shift to the 3rd Platform

IDC’s CMO Advisory Service recently completed our 12th annual Tech Marketing Benchmark Survey and just last week had our client and participant webinar readout. With the results in, tech marketers should be excited; there are clear signs that marketing is gaining more respect, more responsibility, and more budget! For the …

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Call For Participation – IDC’s CMO Advisory Service’s 2014 Tech Marketing Benchmark Survey

It is that time of the year – IDC’s CMO Advisory Service is in the field with our Marketing Benchmarks Study. This is our 12th year conducting this study that is used by leading marketing organizations to benchmark their marketing spend and organizational structures. Now it’s your chance to join in this …

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Are Ad Agencies Keeping Pace with Marketing’s Massive Digital Uptake? (Hint: Maybe Not)

Today, marketing’s equivalent to the Brady Bunch’s “Marcia, Marcia, Marcia!” just might be “Digital, Digital, Digital!” This is with good reason. Since 2009, digital marketing spend within large B2B tech companies has grown, and is growing, at an enormous rate. As you might have seen, IDC expects the entire tech …

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2013 Tech Marketing Budget Trends: 3rd Platform Companies and Products Lead the Growth

Yesterday, IDC’s CMO Advisory Service had our annual Tech Marketing Benchmark Webinar. This study goes out to close to 100 senior lever marketing executives and represents the largest B2B Tech companies in the world (this year the average company revenue was $9.1B.) The webinar was packed with great information and …

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Benchmark your Marketing Organization with IDC Research – 2013 Tech Marketing Benchmark Survey

Here at IDC’s CMO Advisory Service we are in the field with our 11th annual Tech Marketing Benchmarks Study. I would like to offer an invitation to participate to marketing executives across the industry.  Have you ever wondered, “Is my marketing organization receiving enough budget to compete?” or “Exactly how much should I …

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Slide Deck – 2013 Cloud Marketing Trends

There is no arguments that the cloud software industry is currently top of mind for many, in fact enterprise companies are even receiving their share of love. While the industry as a whole has our attention, what about marketing departments at these companies.  How are CMOs at these fast growing cloud organizations managing their marketing budget? What …

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2012 Tech Marketing Budgets, Trends

We are now publishing the results of our major annual Tech Marketing Benchmarks survey. Our tenth year of doing so! My thoughts today: 1) Most importantly: The Marketing Transformation effort is accelerating. Many vendors have been at this for a few years but as we now do some accounting for  results,  we …

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