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IDC’s 10 Predictions for CMOs for 2015

What does IDC predict for tech CMOs and their teams in 2015 and beyond? Our recent report IDC FutureScape: Worldwide CMO / Customer Experience 2015 Predictions highlights insight and perspective on long-term industry trends along with new themes that may be on the horizon. Here’s a summary. 1: 25% of …

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2014 Tech Marketing Budgets Showing Strength – Led by the Shift to the 3rd Platform

IDC’s CMO Advisory Service recently completed our 12th annual Tech Marketing Benchmark Survey and just last week had our client and participant webinar readout. With the results in, tech marketers should be excited; there are clear signs that marketing is gaining more respect, more responsibility, and more budget! For the …

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80% of Your Customer Data Will be Wasted

Larger and richer collections of customer data are increasing available. That’s the good news. But most of that data is wasted. That’s the bad news. Poor data practices remain one of the biggest hurdles to marketing success. Here are four ways that companies squander data and recommendations about how to …

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Will a Robot Make Your Marketing Job Obsolete?

Cars with no drivers.  Airport ticket counters with only touch-screens. Surgery with no doctors. Automation has taken over human jobs since the industrial revolution. But this trend may be accelerating with the “Great Restructuring“. Which marketing jobs will automation make obsolete? Time magazine recently published an article titled The Robot Economy which …

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