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Monthly Archives: October 2009

IDC’s 7th Annual Tech Mktg. Benchmarks Study

Key CMO Priorities and Investment Strategies for 2010 2009 will be a year that all marketers would probably like to forget. As a community, tech marketers have had to withstand significant recession-led budget cuts, staff reductions, and organizational disruption. For the full year 2009, the average large ($1b+) IT vendor …

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